These Two Simple Things Will Keep You Out of Google Jail

•                                                                                                                                                                                                                                              We've seen lots of Google smackdowns over the last five years...first there was Panda in 2011, then Penguin in early 2012...since then, there have been a number of smaller algorithm changes.

Last week, we saw a Penguin "update" which targeted spam links and junk websites. On this one, I say more power to them for taking out the trash! 

Google is trying to make everyone play by the rules, and where there are rules, there are always rule-breakers!  However, we need to keep in mind that 

"He who has the gold makes the rules."

5 Great Marketing Tips from My Favorite Internet Gurus

Pardon this slight Google+ verification interruption: Google+

Staying up to date with online marketing is a full-time job in itself, so there is no way to read everything that is "out there" in cyberspace. But still, I need to keep up with changes, trends, important news, and of course Google's latest moves. Thankfully, there are some people in the industry that do not have ADHD like I do (Look, Squirrel!) and stay on top of all these things. Even better, they share!!

Online Presence--Four Tactics to Focus On Now!

If you have a business, whether you craft fancy hair bows for baby girls, rent trailers to construction companies or provide outsourced business services--- an online presence is mandatory in today's business environment! 

Building an effective presence in cyberspace can make the difference between success and failure of your business; nurturing your online presence is something that needs to be done daily. Understandably, many business owners wear many hats and adding these tasks means putting in (even) longer hours.