Wednesday, October 29, 2014

These Two Simple Things Will Keep You Out of Google Jail

  •                                                                                                                                                                                                                                              We've seen lots of Google smackdowns over the last five years...first there was Panda in 2011, then Penguin in early 2012...since then, there have been a number of smaller algorithm changes.

Last week, we saw a Penguin "update" which targeted spam links and junk websites. On this one, I say more power to them for taking out the trash! 

Google is trying to make everyone play by the rules, and where there are rules, there are always rule-breakers!  However, we need to keep in mind that 

"He who has the gold makes the rules."

Monday, October 27, 2014

Are You Doing it Right? SocialSEO for Businesses

I have always been a strong believer in the power of social media; to me, it is the equivalent of word-of-mouth advertising on steroids. I realize not everyone shares this view, and until recently it was hard to prove that social media was so effective. Indeed, social media professionals were often looked down upon by SEO gurus who thought that only their work was the secret to online riches. In many years doing marketing work online, I've come to realize that the only thing that is constant is change-- and now those same SEO people are singing the praises of social media! The fact of the matter is, you can no longer separate the two, they go together like peas and carrots. (In my best Forrest Gump voice.)

New reports show that combining social media with organic (non-paid) search engine optimization results in higher search engine rankings 58% of the time.(I'm going to go out on a limb and say those that don't see results aren't doing it right!) In a nutshell, SocialSEO works. Further, the same report, which was done by Social Media Examiner, pointed out that smart marketers focused on providing unique content and value to their readers; meaning that the original content we are populating websites with both keeps web properties fresh and draws more traffic! Win-win for everyone, right?

Tuesday, October 14, 2014

Local Marketing for Small Businesses

Do you have a brand-new business or one that needs some help in the marketing department?

Chances are, some local marketing would be helpful, regardless if your business is a mom and pop restaurant, a family-owned pressure washing business or a computer networking company. Because our world today is so small, some business owners overlook their own backyard. That is a big mistake!

We all know that people do business with other people that they like. Think about it--- if you walk into an establishment, and they are rude-- are you going to spend any money there? Chances are you will not, unless it's a government office like the DMV! On the other hand, if you get a warm welcome, and great service, won't you be inclined to return frequently? I love our local hardware store for this exact reason. Sure, I could go to one of the big stores and save a few pennies, but I prefer to give my business to the kind gentleman that finds me the exact doohickey I need.

Wednesday, October 1, 2014

Twitter Marketing that Works

Twitter has been around since 2006, and started out as a simple text messaging service that allowed small groups to easily communicate. Since 2006, it has grown globally to the point where there are now 974 million Twitter accounts, and while not everyone is active on the platform, it is still an important one for businesses. Like all social media, success is based on the right strategy. How can you use Twitter to benefit your business?