Pinterest is no longer just for pinning recipes; a quick look at the numbers proves that ignoring it means turning your back on buyers! Today, Pinterest has over 20 million active users, and those users spend an average of over an hour per visit to the website. Even more important for marketers, look at these stats--81 percent of online consumers say they trust information they find on Pinterest (BlogHer stat), 69 percent of those consumers have found something on Pinterest that they have bought (Bizrate stat), 20 percent of social referrals to ecommerce sites come from Pinterest, people spend more on average (All Facebook stat) and more than 70 percent of Pinterest users are right here in the United States(Business2Community stat.)
It is pretty clear that Pinterest users are looking for more than cute puppies and pictures of desserts. Pinterest users are extremely receptive buyers as well. Make the most of Pinterest with these tips:
It is pretty clear that Pinterest users are looking for more than cute puppies and pictures of desserts. Pinterest users are extremely receptive buyers as well. Make the most of Pinterest with these tips: