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Because of the success of social media platforms like Facebook and Twitter, it seems that a new site is launched every day. Some of these websites are very successful--- think Pinterest, Instagram and Google+. Other sites sometimes struggle to gain followers. After all, it is hard to draw people away from a site where all their friends hang out, unless something truly unique is being offered.
The social media landscape today is not what it was a year ago. Who expected Google+ to shoot up so quickly in the rankings and overtake Twitter for the number 2 spot? The point is, we need to continually adapt to the changes that come our way and find new ways to capitalize on them for our businesses.